Projects & experience

ROLE: 

Senior Marketing Automation Manager

PROJECTS:

• Lead Scoring and Grading. MQL, SQL
• UTM code implementation
• Pardot Forms overhaul
• Campaign attribution -> Multi-touch attribution
• Unstructured data ingestion

APPLICATIONS:

• SalesForce
• Pardot
• 6Sense
• ZoomInfo, Ringlead & Clearbit
• CVent
• Folloze
• Metadata
• Validity Demand tools
• Tableau
• Jira, Asana, Trello, Monday
• SalesLoft
• LinkedIn Sales Navigator

ROLE: 

SalesForce Administration & Automation 

PROJECTS:

• Automating Lead Normalization, Enrichment and Routing
• Updated Campaign Taxonomy & Hierarchies
• Task capture
• Application Integrations
• Data ingestion & orchestration

APPLICATIONS:

• SalesForce
• Pardot
• 6Sense
• Bizabo, Pheedloop
• Data Dwell
• Metadata
• Validity Demand tools
• G2 & TrustRadius
• Tableau
• SalesLoft, Groove
• LinkedIn Sales Navigator
• ZoomInfo Sales

ROLE:

Business Analyst - Sales Operations

PROJECTS:

• Implement a systematic forecasting methodology to move off manual planning and support “real time” dashboards and KPIs
• Administer initial Sales & Marketing application integration and data mapping

APPLICATIONS:

• SalesForce
• Hubspot
• Tableau

ROLE:

Business Analyst II

PROJECTS:

• Developed data collection and aggregation flows through multiple databases and business reporting tools to provide analytical support across the organization, reducing delays, improving issue resolution times, and enhancing workflow efficiency between billing and operations. 

APPLICATIONS:

• Oracle
• SAP
• SalesForce
• Access
• Excel
• Multiple proprietary applications

ROLE:
Sr. Business Analyst Sales Administration

PROJECTS:

• Built and sustained advanced tools for quota setting and quota re-allocation activities.
• Ensure alignment of sales forecasts with strategic objectives to meet corporate financial expectations per quarterly forecast.

APPLICATIONS:

• Incent
• SalesForce
• Excel

ROLE:

Senior Business Analyst

PROJECTS:

• Align build forecasting collections to ensure financial forecast accuracy.
• Ensure resale and OEM forecasts for builds were meeting contractual minimums to support financial targets.

APPLICATIONS:

• Oracle (Demantra)
• Proprietary applications
• Access
• Excel

ROLE:

Corporate Account Representative     

PROJECTS:

• Managed 1,000 residual sales accounts with $1.8 million in quota. 

APPLICATIONS:

• Proprietary applications
• SalesForce
• Excel

ROLE:

Territory Sales Account Representative 

PROJECTS:

• Effectively drive new sales deals strategically negotiating contract terms and conditions. 
• Provide account maintenance to increase customer value, account penetration, revenue growth, and customer satisfaction. 

APPLICATIONS:

• SalesForce
• Excel

ROLE:

Senior Sales Analyst

PROJECTS:

• Compiled and managed metrics for online publishing of sales rankings for annual sales incentive trips and awards. 
• Manage and align new sales account requests in multiple systems within corporate account classification and territory guidelines

APPLICATIONS:

• Oracle
• SAP
• SalesForce
• Access
• Excel